The grounded investigation recognized four head categories of meme quiddities one to united period into exact same friends: Object, specific profile, simple character, action, and you can terms. Following difference in real artwork quiddities and you will conceptual textual ones (Lewis, 2012 ; Spitzberg, 2014 ), i developed a description for quiddity concreteness. The original two classes-objects (such as Mentos for the “Eating plan Mentos”) and you can certain letters (such Bert for the “Bert try Worst”)-is highly visible and you can tangible. Common letters (such as the some pets inside “LOLcats”) and you may tips (including the moving movements within the “This new Advancement away from Dance”) remain apparent, however their expression you are going to change from one to including to another. Finally, as opposed to visible things, sentences certainly are the minimum concrete or the really abstract of the many kinds. Next office, i counted the brand new part of instances when you look at the per family unit members you to contained keeps out of each of the classes. For every meme such as in children must include at the least one type of quiddity. The new quiddity concreteness top is received for each meme family unit members built on the adjusted countless the five-quiddity communities: object and you will particular reputation (1), generic character and you may procedures (0), and you can keywords (?1).
For the RQ1 i requested exactly what are the prevailing style of quiddities you to bind meme family along with her. Our data indicated that step is among the most frequently employed quiddity about try (42.2% out-of meme occasions), accompanied by terminology (38.5%). Specific character (29%) and target (23%) have been less frequent, with simple profile (15.7%) trailing trailing. It is essential to observe that the conclusions reveal that this new head quiddity is actually largely not the same as the new general properties lookin for the the fresh new codebook for almost all meme household. In fact, during the ninety% of your own meme family, the newest quiddity was particular meaning that wasn’t included in the general qualities. Such as for example, on “Star Conflicts Boy” loved ones, the brand new operate from assaulting that have laser swords was a very particular quiddity, and thus could not be captured by the universal features of new codebook.
Inside RQ2 we questioned which layouts, models, and you may involvement structures was common (and you can limited) in contemporary web sites memes. I learned that well-known society (twenty-six.5%), restaurants (19.1%) and the brand new mass media (sixteen.3%) was in fact the best topics; nationality (dos.6%), latest incidents (3.2%), and really works and you may a career (step 3.3%) was at least well-known subjects. In terms of intercourse, male players (59.4%) was in fact depicted twice as often as people people (twenty seven.3%). Kids and you can young adults (38.7%) seemed very, while you are senior players had been minimum of represented (5.6%) regarding age group. Caucasian people (forty-two.5%) was basically the essential illustrated ethnic class, if you find yourself Latina dating Elite or Latino members at least (0.2%). Fundamentally, regarding means, extremely days have been pictures (56%) otherwise videos (42.6%) in place of sheer textual memes (1%). Generally, these results validate some of the findings manufactured in the fresh qualitative knowledge described above, the spot where the memetic industries try called reigned over of the more youthful, white people. Regarding layouts, media-established playfulness seems to have become even more tall than simply wedding that have government. Therefore centered on detailed analytics at the least, politics is rather marginal about memetic industries. Yet ,, while the unfolded less than, network investigation will state us a more complex facts.
The cohesiveness regarding generic functions for the meme parents
Since the detailed above, among the seeks from the investigation were to take a look at the the amount out of cohesiveness out-of meme group regarding the universal qualities (RQ3). Contour 2 reveals the new system of memes discussing similar posts properties. To manufacture this new artwork studies sharper, i show here simply four meme group you to definitely express several otherwise even more properties. How big is the brand new node signifies the network training, to put it differently, the other meme times it shares blogs features having. Instance, the initial meme away from “Leave Britney By yourself” ‘s the biggest node, discussing no less than one or two content features with 56 (out-of 83) other meme era. “Graffiti” and you can “Birmingham” is actually both cases of the fresh new “Pepper Spray Cop” meme family. They are the minuscule nodes regarding the system, revealing a few content characteristics which have several most other meme era. The latest thickness of your tie represents just how many common features. For example, the brand new connections between cases of the fresh new “Get-off Britney Alone” are heavy, which means that he could be very similar to each other in terms away from blogs. The first meme and its occasions share doing nine (regarding sixteen) stuff features together.